Analyst Ben Reitzes of UBS says, based on AT&T store surveys, iPhone demand remains strong long after Apple's hype machine winds down. The firm's target expectation for iPhone shipments in the fourth quarter is 800,000 units, and Reitzes believes Apple is on track to beat its set goal of 1 million iPhone shipments.
Today's published study by UBS yields some interesting factoids. One being that, despite all the naysaying, iPhone has a low return rate. Many skeptics had predicted iPhone returns en masse by frustrated consumers.
Another takeaway is iPhone, at least so far, hasn't suffered a loss in sales momentum. That surprises even myself, as I expected a sharp drop in sales within the first eight weeks of launch, as hype died down and the early adopter market had quelled.