Let's talk iPhone by the numbers: 250 million iOS devices sold

Let's talk iPhone by the numbers: 250 million iOS devices sold

Just with every past Apple keynote, Tim Cook began Tuesday's Let's talk iPhone event by discussing numbers for devices sold, apps downloaded, percent market share, etc. Let's take a look at those numbers:


  • 100,000 visitors stopped by on opening weekend of the Shanghai store. It took the LA store to reach that many visitors.
  • 357 total stores in 11 countries


  • Six million copies of Lion downloaded so far - 80% more than Snow Leopard
  • In comparison with Windows 7 - it took 20 weeks to reach 10% of the Windows install base. It took Lion two weeks.
  • The MacBook Pro and the iMac are the number one best selling notebook and desktop in the United States
  • Mac platform has grown by 23% since last year (the PC has grown by 4%)
  • Approaching 60 million Mac users worldwide
  • 23% market share for Apple as of August


  • iPod has 78% of portable music player market share
  • Over 300 million iPods have been sold (It took Sony 30 years to sell 220,000 Walkman cassette players)
  • 45 million iPods sold from July 2010 to June 2011
  • 20 million songs on iTunes- twenty times what the service launched with
  • 16 billion songs downloaded from iTunes


  • The iPhone 4 makes up half of the overall iPhone market
  • 125 percent growth year-over-year for iPhone sales
  • 70% customer satisfaction with iPhone (HTC is second with 49%)
  • iPhone is 5% percent of the overall mobile phone market


  • Every state in the US has an iPad deployment program
  • 1,000 schools have a 1:1 program
  • Over 80% of the hospitals in the US are testing or piloting iPad
  • 92% of Fortune 500 companies are testing or deploying iPads
  • #1 tablet in the world - 75% of all tablets sold are iPads


  • More than 250 million devices sold
  • #1 mobile operating system - 43% share compared to Android's 33%


  • More than 500,000 apps in the App Store
  • 140,000 iPad specific apps
  • 18 billion downloaded apps
  • More than 1 billion apps downloaded per month
  • Apple has paid out $3 billion to developers

This last statistic is the interesting one to me, because Apple never mentions how much their cut of the app sales is. Well, I did the math for you, and Apple has earned nearly $1.3 billion in app sales. Not too shabby.

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Leanna Lofte

Former app and photography editor at iMore, Leanna has since moved on to other endeavors. Mother, wife, mathamagician, even though she no longer writes for iMore you can still follow her on Twitter @llofte.

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Reader comments

Let's talk iPhone by the numbers: 250 million iOS devices sold


And THATs why they are so relevant today... You can talk other smart phones and their hyped up specs all day long, but I don't believe theyll ever achieve what Apple has done. I'm glad there are other devices out there for those who are after the newest, fastest, widest screen etc.... But for me, ill happily keep my iPhone and the solid infrastructure built behind it.

Agree, competition is good and helps the industry. I am completely happy with my iPhone4 and have pre-ordered the 4s. You can say what you want about not keeping up with the rest of the market or what was left out of the 4s but with statics like what was presented you can't deny Apple has been successful and people love their products.

That's why whenever I think of the iPhone. It's just not a phone. It's beyond a phone. It's a revolution. Whenever I was gonna loose faith in my iPhone, iSteve is my motivation to carry on. It's not just a phone, it's Apple, and their base services are absolutely stunning.

apple will always be successful because they have a huge following and there products are seen by people as a fashion products,ie armani prada etc

always? don't kid yourself, no company has ever, or will ever achieve immortality. with steve gone, they have plateaued. i hope they prove me wrong, but no one can replace him, hence the decline begins.

I thought iPhones and iOS devices were different. Just like when Rene goes on a rant when somebody compares Android sales to iPhone sales.

Yea it doesn't actually say how many iPhones have been sold. Just the amount of products that "use" iOS. Completely different.

DId you check out STEVE JOBS QUOTES AND TRIVIA APP on the Apple Store???
A nice way of remembering this GREAT MAN on your iOS device!!!
Check the reviews for the opinions of other people ;)
If you like it, please share it!!! :)