24 hours. 7 days a week. 365 1/4 days a year.

That's how often the Apple Store on 5th Avenue in New York City is open. Don't know which one I'm talking about? The big glass cube on the most expensive street in the world! This flagship store is perhaps the brightest jewel in Apple Retail, often hosting performances from the likes of Maroon 5 & Linkin Park and becoming a new landmark for tourists to visit in the city that never sleeps. It's open all day, everyday.

Well, if you don't count today.

The Apple Store on 5th Ave. is closed from Thursday, May 29 3:00 p.m. to Friday, May 30 9:00 a.m. Apple Store Employees have been telling customers that a commercial is being filmed and reports are floating around saying its a 3G iPhone commercial. Remember, Apple doesn't close this store for any old reason, the only times it has been closed before: the original iPhone launch and the release of Leopard. Hmm..

What do you think?