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AdMob: iPhone Now Accounts for Half of Mobile Web Traffic

AdMob, recently acquired by Google, has released their latest set of mobile metrics [PDF link] and the iPhone and iPod touch platform (iPhone OS) has a comfortable 50% share of worldwide traffic, and 55% of US traffic. That's up 6.9%. In terms of top handset models, Apple's iPhone accounted for 22.4%/24.1% (up 5.5%/5.2%) and iPod touch for 9.8%/11.4 (up 1.4%/2.3%)

Also up is HTC on the back of the Android Dream (G1) and Magic (MyTouch) to 5.6%/9.5% (+1.2%/1.8%) and BlackBerry maker RIM to 3.2%/5.4% (+0.1%/0%).

Everyone else was flat or down, with Nokia posting the biggest drop internationally (-2.6%) and Palm in the US (-2.2%).

Droid and other future Android devices will likely change things up for next time, perhaps webOS when it hits other carriers as well.

For now, however, Apple's iPhone juggernaut continues.

Rene Ritchie
Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.

  • So Google's purchase is starting to look smarter and smarter...
  • Android is getting up there. Maybe apple will make some changes to Safari that will make more people use it or sell more iPhones by next summer.
  • Th iPhone accounts for about 90% of all my web traffic.
  • Really interesting.
    In Asia, Nokia is the clear leader with over 90% of the traffic coming from Nokia handsets on most Asian markets. In the UK it is the other way around, with iPhone serving for 74% of the mobile web traffic.
    Also interesting is that all of the manufacturers except for Apple, RIM and HTC are losing share of the mobile web traffic. And there is no question - during the last year Apple is the fastest grower!
  • It's not web traffic, it's ad traffic and the report it's biase toward iPhone and Android because the other platforms doesn't have in app ads.
  • I agree it's misleading. Symbian users don't have admob ads stuffed in their faces using apps. No doubt Apple is waaaay ahead, but not as much as this indicates.
  • Wow more than half that's impressive.
  • Google's purchase was a smart move. Too bad, Apple could have gotten it first. I guess different business model..
  • This is flawed. What are the details of this "test"? I doubt a majority of Windows Mobile users are even being counted because there are various browsers available, most of which have browser ID tags identifying as coming from a desktop (Opera, for example, which is default on all new HTC devices)!
    Even better, Torch/Iris (a personal favorite of mine) identifies itself as an iPhone browser. So my WM phone browsing with Iris might have helped inflate the iPhone part of the pie chart!
    Gah. Statistics are often slanted, but this really seems weak without explaining the data behind it...
  • I think those figures might be enlarged like miverga.
  • I wonder if Apple has considered creating their own 'Admob' inspired ad service.
    Then they could stop approving free Apps supported by Admob and force developers to use their hypothetical service.
    In the past year I've clicked on an ad twice, once my finger slipped.
  • @Kaiks, that would explain the rumor that Apple approached AdMob before Google swallowed them up.
  • Android should shake things up a bit. I saw a couple of their phones recently, and I loved the interface.
  • Those figures are inflated and in the closet like the staff here.
  • Well I agree with Heath, I use my iPhone for more then 90% of my web surfing. I only turn my computer on to download a movie or if there is a facebook video I need to see. With such a great browser and YouTube on the iPhone there really isn't much need for a computer for a browser. Back before I switched to iPhone I would use steel browser on my g1 with iPhone setting so pages would load almost as good as the iPhone.
  • iPhone frw
  • Thank for the post - gives us all alot to speculate in relation to online poker.