AdMob: iPhone Now Accounts for Half of Mobile Web Traffic

AdMob, recently acquired by Google, has released their latest set of mobile metrics [PDF link] and the iPhone and iPod touch platform (iPhone OS) has a comfortable 50% share of worldwide traffic, and 55% of US traffic. That's up 6.9%. In terms of top handset models, Apple's iPhone accounted for 22.4%/24.1% (up 5.5%/5.2%) and iPod touch for 9.8%/11.4 (up 1.4%/2.3%)

Also up is HTC on the back of the Android Dream (G1) and Magic (MyTouch) to 5.6%/9.5% (+1.2%/1.8%) and BlackBerry maker RIM to 3.2%/5.4% (+0.1%/0%).

Everyone else was flat or down, with Nokia posting the biggest drop internationally (-2.6%) and Palm in the US (-2.2%).

Droid and other future Android devices will likely change things up for next time, perhaps webOS when it hits other carriers as well.

For now, however, Apple's iPhone juggernaut continues.

Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.