Apple Says iPhone Bullish, iPhone nano and Hard Keyboards Just Bull

Apple COO Tim Cook, CFO Peter Openheimer, and Marketing VP Phil Schiller gave an analyst briefing recently, according to Barron's, which said, among other things:

  • The trio was “most bullish about the iPhone business,” seeing a chance to gain share, with its software as the principal differentiator.
  • In iPods, Apple is pushing the iTouch, which benefits from its ties to the App Store.
  • Sacconaghi says the company does not appear to be pursuing his idea of an “iPhone Nano,” and that any new phones will likely include both a browser and ties to the App Store.
  • Apple said “emphatically” that it did not believe in fixed keypads for phones, since the touch screen provided more flexibility for alternative keypads and for various App Store offerings, and that it is portable across geographies and languages, providing significant scale economics.

So there we have it, software is king, the nano is a no-no, and the hard keyboard just ain't happening.

(Thanks to The Reptile for sending this in!)

Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.