Apple No Longer Offering No Contract Pricing for iPhone in the US?

According to the Apple website, it appears like US users no longer have the option to purchase an iPhone at no commitment pricing. In the US, AT&T is the exclusive carrier. A lot of users prefer to purchase a phone at no commitment price and unlock it for use on T-Mobile (and some people just don't like contracts). The AT&T websites still seems to be offering the no commitment price for the iPhone. Apparently you must purchase a no commitment iPhone in store. Doesn't make any sense to us either.
AT&T stated they have not made any policy changes on their end so is this just the new reality for Apple in a post Jailbreakme.com world? You can buy factory unlocked iPhone 4 in most countries outside the US now, so is unlocking still that big of a concern here at home?
I guess we'll have to wait and see if AT&T's website follows suit. Anyone seriously upset by this?
Get more iMore in your inbox!
Our news, reviews, opinions, and easy to follow guides can turn any iPhone owner into an Apple aficionado
iMore senior editor from 2011 to 2015.