Apple releases new iPhone commercials for AirPlay, FaceTime

By Rene Ritchie
last updated

Continuing their new "if you don't have an iPhone" campaign, Apple began showing two new iPhone 4 commercials tonight -- FaceTime and AirPlay. FaceTime demos iPhone-to-iPhone video calling, which has been a staple for Apple since iPhone 4 was released. It also demos iPhone-to-Mac and iPhone to iPad FaceTime, however, which is new. AirPlay highlights playing music from the iPod app on your home stereo and watching photos or movies on your Apple TV. (Of course, iOS 5 AirPlay mirroring will make a future commercial like that much, much more exciting...)

I'm still not a huge fan of the "if you don't have an iPhone" preamble, but at least these get back to more customer facing features, unlike the 3 store ads we had recently. (But hey, at least they're not trying to sell your wife a Tegra 2 processor...!)

Check them out after the break.

Rene Ritchie
Rene Ritchie
Contributor

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.