According to Macrumors we may just start seeing iPhone dedicated activation areas as well as designated iPhone staff in our local Apple retail stores starting today.

These new staff members, rumored to be called "iPhone Experts", will obviously be there to help streamline the sales of iPhones along with providing a dedicated "expert" that can accommodate all of your iPhone needs. The whole concept behind this new layout sounds ideal for those of you who are first time Apple shoppers.

So if you happen to pass by your local Apple store within the next few days, stop in and say hello to your very own "iPhone Expert".