AT&T Confirms Considering Lowering iPhone Data Plans... Maybe!
Reuters (via Ars) has word from Ralph de la Vega, the head of AT&T's mobility and consumer business:
- "Right now we continue to study what is the best thing that is available, not just from an iPhone point of view, but what you can do to stimulate additional demand,"
- "Our business is to sell services," he said, adding that AT&T doesn't make money from the sale of devices like the iPhone, which it subsidizes heavily
- "We view Apple as a strategic partner for us, a very good partner to have now and into the future,"
Like the old joke goes, if you ask someone if they've considered something -- bang! -- you just made them consider it. So, yeah, AT&T has considered making iPhone data cheaper... but we still don't know if they'll actually do anything about it.
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Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.