AT&T to Offer Data-Capped $20 iPhone Plan? $99 iPhones? Pre-Paid iPhones?
Business Week is warming up the rumor we heard ten days ago about AT&T considering reducing the iPhone data plan from $30 to $20. This time, however, instead of just a price drop, it's suggested there could be the introduction of a new, limited data option.
So, high end users could get "unlimited" data for $30, and lower end users could get a capped plan for $20.
Business Week's sources also suggest that a lower price or price tier is part of the ongoing negotiations between Apple and AT&T regarding the extension of AT&T's US iPhone exclusivity.
Of course, $99 and pre-paid iPhones are also tossed in for good measure. Apple has stated in the past that they wouldn't leave an umbrella for the competition, so lower-cost -- up-front up on plan -- iPhones are seen as putting pressure on RIM's BlackBerry and Palm's upcoming Pre, and shoring up Apple and AT&T's market share.
If you don't use a lot of data, would a tiered option (already available on many international carriers) appeal to you? Would a lower end or pre-paid iPhone?
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Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.