Attack of the Twofer: BlackBerry Briefly Outsells iPhone

Yes, it's true. Just like CrackBerry's reporting. According to NPD (via Engadget), the oldest remaining version of the BlackBerry Curve, when heavily discounted and given away in two-for-one promo deals, briefly regained the #1 best seller position on the smartphone index from the iPhone 3G, which had to settle for a high-margin #2. Also, discounted and given away two-for-one, when combined with heavy marketing and the power and reach of the Verizon network... did not. BlackBerry Storm was #3.

Cutting margins and giving away product may pad the numbers, but as Palm found out with the Centro, you can't make "zero" up on volume.

Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.