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Best Buy sells almost as many iPhones as Apple store, AT&T and Verizon sell way more than both

A survey of iPhone shoppers from December last year through February, reveals that 13% had bought their iPhones from Best Buy, while 15% had purchased theirs directly from Apple. Of course, carriers brought in the lion's share of sales; AT&T sold to 32% of those surveyed, Verizon claimed 30%, and Sprint a less-than-impressive 7%. The survey, conducted by Consumer Intelligence Research Partners, also showed that online stores only accounted for 24% of sales, with regular brick-and-mortar establishments taking up the remaining 76%.

It's not entirely surprising to see Best Buy doing well selling iPhones, since there are a ton of locations, but you would think Apple retail stores would have a bigger proportion of sales then they do; of all of the places to buy an iPhone, an Apple store is without a doubt the nicest (if not always the most convenient to get to). That said, I would be curious to see how many new iPads Best Buy sold in relation to Apple stores.

Where did you guys get your iPhones? Would you have rather bought it somewhere else?

Source: AllThingsD

Editor-at-very-large at Mobile Nations, gamer, giant.

  • pretty amazing actually, In the EU I think this will be very different.
  • Hey Simon,
    One of the reasons that BB sells so many iPhones and other apple products well is because they have offered something for a while that the other establishments haven't (at least not up until recently speaking of Apple). Geek Squad blacktie Protection with accidental damage, I recently purchased a MacBook pro from them and compared apple care to the Blacktie and what separates them is the ADH coverage oh and BB also does price match.
  • I find it really hard to believe in BB warranties after being screwed over so many times.
  • I guess it depends on your store I have never had a problem with any warranties from them. Through their warranty I went from a nook color to the iPad 2, recently my camera was damaged and they gave me back the money for it since it could not be repaired and I just took that and put a warranty on my MBP which I just bought.
  • I get mine through verizon mostly because its local, the closet applestore isnt that far its about a 45 min drive but not worth it if i can just go to bestbuy or verizon to pick it up. Also it seems sprint only sold 7% because they only had the phone since october no? I work at sprint and all we do is sell iphones all day. But maybe thats just me.
  • that is really stupid. None of them can match the return policy and customer care that the Apple Stores provide. 30 money back!!
    The customer service in Verizon Stores and Best Buy Stores are worth cringing.
  • Best Buy has recently changed their return policy and now you have 30 days return policy, as far as CS is concerned that depends on the store you are at as I have good CS from BB and Apple where I live in NJ but still hear horror stories for both stores from others.
  • I bought two of them from my Sprint store (a 15 minute drive) Apple Store is an hour away and Sprint is my carrier so why not. As long as Sprint has iPhone and unlimited data then I will buy from them cause I am not going back to Android.
  • Does apple make less money per phone if the phone is bought through a non apple retailer?
  • I pass no less than 5 best buy stores enroute to an apple store over an hour away from my house... Not surprised by these numbers at all...
  • The closest Apple Store for me is 100's and 100's and 100's of miles away from me. So I just buy mine at my local communications provider.
  • This may change for me, now that an Apple store opened up nearby, but it's always been local carrier, or online order for me till now.
  • MUst be a matter of locations that Apple Stores are not in, or none iPhone 4Ses because Apple and BestBuy only have the iPhone 4S. I don't ever see lines except in the Apple Stoere can't imagine why you would go their.
  • If I didn't have to wait 30 min to 2 hours to do anything there, I'd go to the Apple Store. There are 2 apple stores near me, and they are always packed. Making an appointment doesn't gaurentee you won't end up waiting over an hour to get anything done anyway.
  • Why would I go stand in line at an Apple Store when you can just walk right into AT&T/Verizon or Best Buy and pick it up? There also are not Apple Stores in many places. For me the closest one is 20 minutes away with no traffic and there are 3 AT&T stores and a Best Buy (and Walmart, Radio Shack, Target, etc.) within 5 minutes or less.
    Finally; I hate going to the Apple Store. It's always packed wall to wall. While all those bare walls, cement floors, wood tables, and such look nice a sterile they are horrible for crowds which is always. It is so loud inside every Apple Store I've ever been inside from echos that I just hate it. Put in some carpet or sound control stuff please.
  • Forgot to say; I got my first 2 iPhones from AT&T and the 4 from Best Buy. No lines or waiting and longest time in store was maybe 10 minutes one time.
  • Ummm. How bout you just order it online? Thats what ive been doing since the 3gs. Done. Any questions?
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