Apple has just posted a video showing how the iPhone 5s was used to shoot the 2014 Burberry Spring/Summer fashion show.
It's another example of Apple showcasing the iPhone camera, just like the 1.24.14 video, Misunderstood, and the Photos Every Day ad before it.
I's a highly produced piece, with some amazing rigs taking some amazing shots. That does take some of the mainstream magic away, but it's also aspirational — it makes me want to take more and better photos. And that's good for everyone.
Are you enjoying Apple's look into pro-level iPhoneography, or would you rather they stuck with what real people can do in real settings?
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You might soon be able to set default apps on iPhones, iPads, and HomePods
Hell has frozen over. Pigs are flying. And cats and dogs are living together in perfect harmony
Apple reopens 2 more stores in China, bringing total to 17.
Apple has reopened a further two stores in China, bringing the total of stores now operating in the country up to 17.
Get some extra juice for your new iPhone XS Max
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