How did the iPhone 5s film a Burberry fashion show? Apple shows us!

Apple has just posted a video showing how the iPhone 5s was used to shoot the 2014 Burberry Spring/Summer fashion show.

It's another example of Apple showcasing the iPhone camera, just like the 1.24.14 video, Misunderstood, and the Photos Every Day ad before it.

I's a highly produced piece, with some amazing rigs taking some amazing shots. That does take some of the mainstream magic away, but it's also aspirational — it makes me want to take more and better photos. And that's good for everyone.

Are you enjoying Apple's look into pro-level iPhoneography, or would you rather they stuck with what real people can do in real settings?

Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.