Skip to main content

iPhone 3.0 Also Stands for Speed -- of Adoption

Paul Haddad from Tapbots let us know just how fast he's seeing users update to iPhone 3.0. Based on the headers included when their app Convertbot checks with its servers to get the latest currency information, Paul figures:

The data seems pretty clear. Prior to June 8th we have a fairly low adoption rate of ~3%. Starting on June 9 this jumps up to 6-8%, which can be directly tracked to the developer release at WWDC. Starting on June 17th we get a huge jump as all the non devs start upgrading. We’re currently running at an overall 75% upgrade rate which is pretty insane considering the number of devices and the fact that its only been 5 days.

Outside enthusiasts who regularly follow the news, users are only alerted to updates when they tether their iPhone to iTunes to sync. Looks like a lot of people are either enthusiastic enough to know about the update and want it, or fairly regular about syncing with iTunes.

Either way, these uptake levels are amazing.

Rene Ritchie
Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.

11 Comments
  • Well, I Think this is more due to the fact that the 2.2.1 software lacked so many obvious features. Let's not pat Apple on the back too much here.
    Also, there was a lot of media coverage on the update.
  • @ joe.
    Please go away
  • 3.0 also runs so much better than 2.2.1. Animations are staying smooth longer, keyboard not lagging in safari, and things moving along pretty snappy moving between apps. On top of the features and enhancements 3.0 is just plain better.
  • @Joe McG - I don't really see anything in this post that is patting Apple on the back. This site makes no bones about what 2.x was lacking, so your comment seems kinda misplaced.
  • @ iShirk & zeagus, Joe's got a point. If Apple had delivered both cut/copy/paste and Push Notifications (I'm leaving out MMS since nobody on AT&T can use it yet) in earlier releases would the adoption rate have been what was reported? Maybe, but maybe not. My sense is that it would have been similar as the 2.X releases - enthusiasts would upgrade immediately, those who wanted a specific feature would too but the masses would wait until they had time or were prompted to do it by iTunes.
  • @iShirk & zeagus
    P.S. I love the iPhone. Not bashing Apple. Just trying to be the voice of reason
  • The other point of interest is that adoption rate by iPod touch users is at a snails pace according to appleinsider.com.
    Apparently the $10 fee outweighs virtually all the advantages of 3.0 for touch users.
  • I don't know about other countries but here in the UK I got a text message directly from O2 telling me about the 3.0 upgrade just after the event. I'd already upgraded but I was surprised to see it.
    Just about every customer of mine that has an iPhone had already upgraded by the time I mentioned it to them on my next visits.
  • Note: The above was not posted by me.
    This site allows people to post with any name, even posting as Rene Richie. It really should be locked down a little more.
  • The thing I don't understand about the 3.0 OS update for iPod Touch is that iTunes doesn't verify that you've actually purchased the update - if you shift-restore with an appropriately downloaded IPSW for the Touch it'll work without a hitch. That's what my friend had done, and I was suprised that it had worked.
    Perhaps the adpotion rate would increase if more people knew about this work-around?
  • IPhone 4.0 coming after summer.
    1)Flash player support
    2)Quick back option without going to home screen while switching between apps.
    3)File browsing and storing
    4)Option to attach images, file etc from email app itself.
    5)Multiple signature options
    6)Manual rotate gesture option
    7)Notes app should be more powerful word process (fonts, text size etc)
    8)All Grouping of contacts for test message e.g. friend and family groups.
    9)App for grouping key social networking sites(for posting universal photos, text to all social networking sites together.
    10) Auto spell check in safari browser (like mozilla) when adding text in twitter, facebook leaving comments at blog etc.
    11)Build in Flash in camera for night photo shot
    12) Front facing camera for video Chat
    13) Use cover flow for using multitasking third party apps (limit to 5 apps, not to drain the battery life)
    14)Thin quick time player app to run video downloaded from web.
    15)Group notification alert or not attended tasks(missed MMS, SMS, PHONE, Chat message, meeting, event etc)on single screen.
    Roger Kent