New iPhone Ad Focuses on Finding, Figuring, and Fixing
No sooner did we mention Apple's new "reading" themed iPhone ad, then another one caught our attention. Fix highlights Rocket Taxi for finding a cab, Tipulator for figuring out a tip, and MultiLevel for fixing a bookcase (presumably where your reading apps are sitting?)
Again, the ads are careful to show the entire experience from pressing a Home screen icon to launch the app to using the app, to getting answers and results.
"There's an app for that" is clearly the message, and while some might say other platforms also have apps, Apple is showing no one (yet) has as good a user experience in getting, installing, and benefitting from mobile apps.
So the only question is, what theme -- and which apps -- will Apple highlight next?
(No one say "farts!")
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Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.