iPhone Designer Jony Ive "Objectified"

By Rene Ritchie
last updated

Apple VP of Industrial Design, Jonathan Ive discusses the philosophy behind everything from the iPhone to the iMac for the documentary Objectified and, quite frankly, shows why he's the best there is at what he does, and why what he does is oh, so nice.

Watch the video. Especially if you're designing for Apple's competition. Please.

Rene Ritchie
Rene Ritchie
Contributor

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.

18 Comments
  • Fanboy Man Crush alert...
  • It was almost like listening to Nigel Tufnel explain his amps. I kept waiting for Rob Reiner to interrupt. :)
  • @Icebike - Love. Up.
  • The face of Apple that few people know but everyone recognizes.
  • @ ICEBIKE RON JEREMY IS ROFL. RON JEREMY SAYS YOU MADE MY DAY WITH THAT COMMENT. RON JEREMY SAYS THAT VID IS PORN FOR FAN-e-BOYS.
  • Steve Jobs saved Apple. But Johnny Ive gave him the products to do it.
  • did't know fags get that old
  • So Apple requires all employees and spokesmen to be sexy? 
  • Really? I can't say sexy? Lol
  • Yeah he's the man. I love how even the designer of the iPhone takes it out and wipes the screen off. Lmao!!
  • Cool. Wish I had enough money for a MacBook Air
  • Now since I saw the iPhone designer with his iPhone no case.. I feel better I love the way my iPhone feels without a case..White on is the best
  • Now since I saw the iPhone designer with his iPhone no case..
    He doesn't have to pay for the replacement.http://blog.collinsmichaelg.com/files/Image/iphone-shattered.jpg
  • Jony is amazing at his work. Never made an ugly product and he just gets better and better. But hey for $2,000,000 a year I don't think he's allowed to make one ugly haha
  • This bull!
    MADNESS! Iphone sends personel information to the developers of certain apps.
    Click my name and check the full story.
  • @ MANGE RON JERY SAYS YOUR COMMENT FAILS.
  • Love Jony Ive.. He is passionate about what he does and you can see the results. Definitely a fanboy man crush..
  • Jony Ive is not unlike the minimalist composer Cage. He waxed philosophical in a way that most people don't care to follow.
    An example of Cage's work: a piece called "4:33"...the "musical" score is several pages of blank staves. So the musician sets up his instrument on stage and prepares to play...and never does. The point is that the ambient sound; that of the audience shifting in their seats, a few throats clearing, an occasional sniffle...that is the manifestation of the "music" in that moment...which goes on for 4 minutes and 33 seconds.
    The concepts have meaning to the creators and ultimately thrust design and composition to promote innovation...but not many really care to take the journey to the ultimate product.
    I guess I am saying, I am glad Jony thinks as he does, but I am far less interested in his process. lol