iPhone RFID: Object Detector Prototype "Big Brother" for Toys?

Nearfield.org (via TUAW) brings us the above video, where innocent toys are scanned by an RFID-reading iPhone which then triggers media playback. Why?

This video prototype is basic and intended to open up for discussion and new exploration around the experience of media selection through physical objects. At the moment the interaction is a trigger, but what if the phone doesn’t just react as output but also as input to physical objects? How do we programme and manage our sets of media and applications in these objects?

Sounds good, but we've seen Terminator, the Matrix, and Battlestar Galactica and this is how it always starts. So, we pretty much figured The Powers That Be would be tagging and bagging us via RFID in one dystopian future or another. But going after our toys? Evil.

Still, there must be some use of iPhone and RFID that could be used for the good of humankind?

Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.