Looks like the iPhone topped the 2009 CoolBrands Rankings, coming in at a frigid #1, with Apple itself at #3 and the iPod at #4 (that's 3 out of the top 5 spots, according to our match department). Says Stephen Cheliotis of Centre for Brand Analysis:

The iPhone is something everyone has been talking about. There has been so such a buzz around it and people who haven't got one, want one.

And yeah, with the way they spell Centre and the notable inclusions and exclusions on the list (Xbox 360?) it's likely not a US-based survey. Still

Here's the full top 10:

  1. iPhone
  2. Aston Martin
  3. Apple
  4. iPod
  5. Nintendo
  6. YouTube
  7. BlackBerry
  8. Google
  9. Bang & Olufsen
  10. PlayStation 3