iPhone keeps new users happy, a continued threat to rest of smartphone industry - ChangeWave

iPhone continues to have huge customer satisfaction and low return numbers, poses threat to competitors if it moves beyond AT&T's network to Verizon and others

ChangeWave has released their latest survey results, this time asking 1,009 new smartphone buyers (including iPhone buyers) why they chose the phone they did, how satisfied they were with their new phone, and some general opinions positive and negative about their new phone.

The results in a sentence:

The results show the continuing threat the iPhone poses to the rest of the industry.

The results in a lot of stats:

iPhone had the highest satisfaction of any smartphone at 77%, with Motorola second at 64% and HTC 3rd at 51%. Samsung was last at 35%.

iPhone also had the lowest likelihood of return, with only 7%. Motorola was next with 12%, then HTC with 15%, and Palm was last with 36%.

When asked if non-AT&T users would still have bought their current (Verizon/Sprint/T-Mobile) smartphone if the iPhone were on their carrier, 39% said they would, 32% said they would have gone with an iPhone instead, and 29% weren't sure.

More graphs after the break!


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Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.