iPhone Wins D&AD "Black Pencil" Design Award

By Rene Ritchie
last updated

The D&AD Black Pencil, an award so prestigious they would rather not give it away at all than give it to just any flashy objet-de-ans, is now joining what must be a mantle-straining load down at Apple Design VP Jonathan Ive's house.

Steve Jobs, Ive, and their iPhone, which has already been cleaning up on the award circuit, secured the creative industry's top prize, with a second award being given to the latest aluminum iMac as well.

This makes 6 total Black Pencils (and "innumerable", if lesser, Yellow Pencils) for Apple and Ive, the most for any company since the D&AD began handing out the trophy instruments back in 1963.

Makes sense. Apple not only cares deeply about design, but understands how form is inextricably linked to function.

Congrats!

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Rene Ritchie
Rene Ritchie
Contributor

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.