Microsoft Bing'ing it's Way Onto iPhone? Yahoo Enters 10-Year Search Deal

Yahoo! and Microsoft have just announced a 10-year search deal where Microsoft's newly re-branded Bing service will take over web searches for the venerable Yahoo! For its part, Yahoo! will get 88% of ad-based search revenue for 5 years and the ability to sell ads to some Microsoft search sites as well and limited access to user data.

Um, okay. Is that a good deal? Even if it doesn't face any regulatory or approval problems, the deal won't close until next year and then will take up to a couple of years to get up and running.

So, impact on the iPhone and iPhone users in the short term is likely nothing. Although, like Jacob's nemesis on Lost, it could mean Microsoft has finally found a loophole to get their Bing search service onto the iPhone...

Currently the iPhone offers too search options via Settings > Safari: Google and Yahoo. Will Apple be switching that to Google and Bing?

Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.