Nielsen will track which set-top boxes you use for streaming TV
Nielsen, which tracks viewership for television shows, among other things, will soon break out its usage data for streaming set-top boxes by brand and device type. With this data, networks will be able to see, for instance, how many people are watching a show on an Apple TV, Chromecast, or Xbox One.
The company will also launch a new Total Use of Television metric. This adds the use of streaming devices to more traditional television watching to provide a better picture of a home's viewing habits.
Nielsen already tracks the total viewing done on connected set-top boxes for all of the TV content that it measures. This new step breaks down even more data for TV networks. Neilson's new metrics will be available for clients starting April 25.
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Joseph Keller is the former Editor in Chief of iMore. An Apple user for almost 20 years, he spends his time learning the ins and outs of iOS and macOS, always finding ways of getting the most out of his iPhone, iPad, Apple Watch, and Mac.
Neilson -> Nielsen
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