O2 Begins the Great British iPhone Unlock

Chris from Mobiletech Addicts let us know that O2 is coming through with the iPhone unlocks. Once their web form is submitted, they send a text (it took all of 15 minutes form him), then:
I put in a Vodafone Sim Card into the phone and fired up iTunes, a couple of minutes later and the [above] message appeared.
Congrats UK residents, you're free at last!
(Now if only Rogers Canada would find a pair and do likewise right...)
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Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.