O2 Gone in 13,000 iPhone Orders a Second

Sounded like a great idea, dinnit? Put up a website where your customers could upgrade to the brand-spanking-new iPhone 3G kit, right? Digg effect, meet iPwnage (no, not the hack, the tidal-wave of traffic Apple's little gadget brings with it). It'll Steve your website right quick -- especially when you offer to hand deliver them on launch day!

Says O2:

"We had invested heavily to add a huge amount of additional capacity, 250 times its normal rate, and back-up systems. We tested this carefully in advance. The massive simultaneous crush exceeded even our worst case assumptions. Demand was at 13,000 orders per second. Frankly, we have to admit we just weren't prepared for this unprecedented level of demand. No Web site is."

Yeah. Just be happy you don't host a Stevenote stream. Traffic aside, though, 13,000 orders per second is staggering, and O2 admits Apple can't meet that demand during a 22 country simultaneous launch. In fact, supplies look tight for the next few week, and nary an iPhone White in sight!

Our sympathies for our United Kingdom friends. If any of you mange to nab an iPhone 3G, please let us know!


Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.