Prior to iPhone launch, Steve Jobs wanted to replace carriers

Nancy Gohring over at IDG/Macworld quotes John Stanton, Chairman of Trilogy Partnerships, as saying that, prior to launching the iPhone in 2007, he spent a couple of years with Steve Jobs trying to figure out how to do it without the likes of AT&T or Verizon.

He wanted to replace carriers. He and I spent a lot of time talking about whether synthetically you could create a carrier using Wi-Fi spectrum. That was part of his vision.

Jobs gave up on the idea and ultimately signed with Cingular which became AT&T, but Apple did manage to disintermediate the carriers to a large degree with the iPhone, and take back considerable control of the customer relationship with everything from software updates to apps to device design and release.

Stanton thinks carriers should be concerned about the "dramatic shift in power" that occurred. They should. They should emulate it with other platforms because it leads an equally dramatic shift in customer experience and satisfaction levels.

Just imagine if they'd be

Source: Macworld

Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.