New Sony PSP ad takes aim at iPhone

Sony has released a new ad for their PSP gaming system and it takes aim squarely at Apple's iPhone and iOS gaming.

"That [iPhone] ain't built for big boy games", the latest PSP spokeskid, Marcus Rivers, says to a goofy looking guy playing "Lame Castle". "That's built for texting your grandma and calling your girl."

Rivers then shows off a few older, $9.99 catalog titles, and calls the goofy guy to drive home the $9.99 price point before hitting the tag line: "step your game up."

Obviously this acknowledges the growing competition from iPhone, especially the low price point of iOS games.

And since goofy guy can text grandma, call his girl, and play great new games without having to lug around a second, gigantic device -- one that's still bound to physical media and hasn't seen a real hardware update since before Marcus was born -- it might not be a winning strategy for Sony. (That Android PSP phone, however...)

Video after the break. Does it make any of you want to carry around an iPhone and a PSP?

[Ars Technica]

Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.