Steve Jobs: WWDC 2010 focusing on iPhone OS, normal cycle, no hidden meaning, move along

If you're curious as to why IT tracks are gone, Mac tracks are limited, and Apple Design Awards are restricted to the iPhone and iPad for WWDC 2010, there are few people better equipped to answer you than Steve Jobs, CEO and Chief Customer Service Rep, of Apple Inc:

The email:

Is there any particular reason Apple has dropped the Design Awards for the Mac? Any plans to have them again in the future?

The Steve Jobs response:

We are focusing primarily (though not exclusively) on iPhone OS this year. Maybe next year we will focus primarily on the Mac. Just the normal cycle of things. No hidden meaning here.

This of course since iPhone OS 4 is debuting at WWDC, and Mac OS X 10.7 likely is not.

[MacStories via 9to5Mac]

Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.