T-Mobile USA goes after "bring your own iPhone" users with unlimited and unlocked program

T-Mobile USA, which looks like it'll once again be the only major American carrier left without the iPhone on September 12, is trying to turn lemons into magenta-colored lemonade with an amped up unlimited and unlocked program for "bring your own iPhone" offers. Suzanne Lowry of T-Mobile's blog{.nofollow} went over the highlights:

  • Unlimited data: T-Mobile offers worry-free, unlimited nationwide data.
  • Cost Savings: Customers with unlocked iPhones can save $50/month compared to AT&T*.
  • Nationwide coverage that’s only getting better: T-Mobile’s voice network reaches 96% of all Americans, and later this year, as we transform our network, introducing 4G (HSPA+) service in our iPhone-compatible spectrum, these unlocked iPhones will get a significant speed boost where these improvements are available.

So they're going for the triple-threat combo punch of unlimited data, faster downloads, and lower bills. This is for unlocked AT&T/GSM iPhones only, of course, but if that's you, it could at least be worth a look.

Check out their full pitch via the link below.

Source: T-Mobile blog{.nofollow}

Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.