As part of Apple's "Spring Forward" press event, the company announced that its Apple TV set-top box will be the exclusive launch partner for the new HBO Now streaming service.

HBO Now will launch sometime in April for $14.99 a month, and people who sign up for the service during April will get the first month for free. That will allow users to watch the first episodes of the new season of Game of Thrones.


HBO will offer its entire movie catalog, along with all of its past, present and future TV shows, on the service. No cable or satellite subscription is required, unlike its current HBO Go service. In addition to being a new channel on Apple TV, it will be available for the iPhone and iPad as well

HBO TV Apple

HBO CEO Richard Plepler joined with Apple CEO Tim Cook on stage to announce the new service, saying, "This is a transformative moment for HBO."

Stay tuned as we will continue to cover today's news from Apple's Sprint Forward press event.

HBO NOW Premiering in April

HBO Subscription Available Directly to Apple Customers for the First Time Ever

SAN FRANCISCO—March 9, 2015—Apple® and HBO today announced HBO NOW is premiering next month, making an HBO subscription available directly to Apple customers for the first time ever. iPhone®, iPad®, iPod touch® and Apple TV® users can purchase HBO NOW directly in-app as a standalone service to watch every episode of every season of the best of HBO's original programming, as well as the biggest and latest Hollywood hit movies, groundbreaking documentaries, sports and exclusive comedy specials—for just $14.99 a month.

"HBO NOW is the next phase of innovation at HBO," said Richard Plepler, Chairman and CEO, HBO. "With this new partnership, a natural evolution for the network, we have access to millions of Apple customers who are used to getting their favorite apps immediately. Now, they can do the same with an HBO subscription."

"HBO NOW offers a new generation of HBO fans many of the best TV programs in the world without a cable or satellite subscription," said Eddy Cue, Apple's senior vice president of Internet Software and Services. "Now, with the same simplicity as buying an app, customers can subscribe to HBO NOW and instantly start viewing their favorite HBO programs as they air—this is huge."

More hours of HBO video are streamed to Apple devices than all others combined and now customers can subscribe using the HBO NOW app on their iPhone, iPad, iPod touch or directly on Apple TV for instant access to all the programming they want. For just $14.99 a month HBO fans can enjoy hit series ranging from Game of Thrones, Silicon Valley and VEEP to Last Week Tonight with John Oliver and VICE. At launch HBO will offer a 30-day introductory free trial period to new HBO NOW customers who sign up through Apple.

Home Box Office, Inc. is the premium television programming subsidiary of Time Warner Inc. and the world's most successful pay TV service, providing the two television services—HBO and Cinemax—to approximately 127 million subscribers worldwide.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.