Apple Watch

After showing off the Apple Watch at a high-end boutique in Paris during Fashion Week, Apple is continuing its fashion push by placing the watch on the cover of next month's issue of Vogue China. According to Business of Fashion editor-in-chief Angelica Cheung:

When Jonathan Ive and Tim Cook talked me through how they developed the concept of the Apple Watch from the beginning, I was impressed by their thoughts and passion for the project.

Then I saw the watches and thought they looked rather good; some are sporty and others are very classic and elegant. At the same time, they all have so many functions that would be useful in our daily life. I just thought that they combined technology, style and functionality and were very modern and, therefore, perfect accessories for the modern-day woman which is what the Vogue China woman is about.

Vogue China cover

The watch that graces the cover of the magazine is the 18-karat gold variant, although other versions are also highlighted in the editorial.

Do you guys think Apple is succeeding in catering the Apple Watch to fashion-conscious buyers?

Source: Business of Fashion