The Apple Watch is going on sale at over 300 Best Buy locations in the U.S., starting August 7. An Apple spokesperson told iMore:

"Customers love Apple Watch, and we are thrilled to begin offering it at Best Buy locations across the U.S. starting August 7," an Apple spokesperson told iMore. "More than 300 Best Buy stores will carry Apple Watch and Apple Watch Sport models in time for the holiday shopping season."

That'll greatly expand the retail options for people who don't live close enough to an Apple Store to make a trip convenient or even practical.

It also shows that the Apple Watch is being produced in sufficient quantiles, and Apple is seeing sufficient demand, to increase availability in such a significant way.

Given customer satisfaction levels—in one survey reaching 97%—and Tim Cook's comments about June sales being the company's best ever, none of that should come as any surprise.