The Apple Watch is set to grace the cover of Self Magazine this March, shown off on the wrist of Victoria's Secret model Candice Swanepoel. The Apple Watch fitness app and white sports band are front-and-center, which should come as no surprise given the focus of the magazine. According to Self Magazine:

Aside from the I-want-to-be-Candice quality of our new March cover, notice anything else about the photo? The Apple Watch is getting a star moment, too, as Candice is the first woman to wear one on a magazine cover in the US. With the device starting at around $349 available next month, it's on our wishlist. (Even our editor-in-chief, Joyce Chang, can't wait to use her Apple Watch—check it out in our March Editor's Letter, available to download below.)

Self Magazine Apple Watch

The Apple Watch previous appeared on the cover of Vogue China back in October, and was on display during Paris Fashion Week as well.

The Self, however, shows Apple is keen to show off more than just the Apple Watch's looks — they want to position it firmly in the minds of health and fitness enthusiasts as well.