In Short

Candy Crush Saga is a match-style puzzle game for iPhone and iPad, as well as Android and Facebook on the web. Created by King, it has grown in popularity to become one of the most successful, highest grossing games in recent history. Much of that is due to its in-app-purchasing (IAP) system that lets — or arguably encourages — players to pay their way to victory over levels they can't otherwise beat.

Candy Crush Saga is a match-style puzzle game for iPhone and iPad, as well as Android and Facebook on the web. Created by King, it has grown in popularity to become one of the most successful, highest grossing games in recent history. Much of that is due to its in-app-purchasing (IAP) system that lets — or arguably encourages — players to pay their way to victory over levels they can't otherwise beat.