In the ongoing feud between Apple and Adobe, Adobe's founders have posted an open letter, "thoughts on openess" and Adobe has begun rolling out a new ad campaign on Engadget -- and presumably other geek-rich online sites -- declaring their love for Apple, and then telling users how saintly Adobe, users like us, and little puppies are being hurt by Apple's evil ways.
It's smart, at least much smarter than Adobe's initial responses to -- and complaints to the federal government about -- Steve Jobs' "thoughts on Flash", although it still pretends that Adobe isn't as self-interested, controlling, and out for money and market share as Apple -- which they absolutely are.
If the web fragments into closed systems, if companies put content and applications behind walls, some indeed may thrive — but their success will come at the expense of the very creativity and innovation that has made the Internet a revolutionary force.
We believe that Apple, by taking the opposite approach, has taken a step that could undermine this next chapter of the web — the chapter in which mobile devices outnumber computers, any individual can be a publisher, and content is accessed anywhere and at any time.
Interestingly, Adobe's open letter contains three registered trademark symbols (™), including one on Flash. Steve Jobs' contained none.
Flash is Adobe's. Tell us how popular it is. Make a phenomenal mobile version that does things so well it makes HTML5 cry in its standards-based containers. Win the case that Flash is better and too important to ignore. But continuing to pretend Adobe and Flash are open and end-user interests are what Adobe is fighting for is insulting.
Smart users know better. They've used Adobe products. Words aren't going to make a dent now; it's time for deliverables.