iPad subscriptions: The Telegraph, Esquire, Popular Mechanics, The Oprah Magazine, Time, Fortune, and Sports Illustrated
A bunch of print newspapers and magazines seem to be finally jumping on board the iPad subscription train, including The Telegraph (UK), Heart properties including Esquire, Popular Mechanics, and O, The Oprah Magazine, and Time has somehow swung a deal to get existing Time, Fortune, and Sports Illustrated readers free access via iPad.
And, of course, Playboy is coming uncensored (my guess is web app, no iOS-handled subscriptions).
Meanwhile the launched-with-much-todo The Daily has reportedly gotten 800K downloads but is losing $10 million a month.
The big stumbling block was, is, and remains Apple's insistence that users opt-in to sharing their demographic data with publishers (while the publishers would prefer opt-out since they figure -- probably rightly -- few users will actively choose to share). Publishers have historically relied on demographics and marketing against them as a key revenue source. Another problem has been getting users to pay for content that they've gotten used to getting free on the web -- especially when publishers have asked fairly high prices (sometimes higher than print!)
So with more and more heavy hitters hitting the platform, but with everyone still struggling to figure out the business model, what does the future hold for iPad subscriptions? Do we need an iMags/iNews store like iBooks? Or is it just the wrong medium for an outdated message?
What will it take to get you to subscribe?
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