Publishers are agreeing to Apple subscriptions because consumers are opting in

iPad subscriptions: The Telegraph, Esquire, Popular Mechanics, The Oprah Magazine, Time, Fortune, and Sports Illustrated

Many print newspapers and magazines jumped on board with Apple's subscription model for the iPad, last week, which was surprising because publishers have always been concerned about being unable to gather information from their customers because Apple requires the subscriber to opt into releasing this information. It turns out that many customers are actually agreeing to share their demographic data.

Mark Edmiston, founder of the tablet magazine studio Nomad Editions, heard from other publishers that about 50% of subscribers are opting into sharing some personal information with them. Surprised, he confirmed that figure with Eddy Cue, Apple’s vice president of internet services.

So, all the sudden, what was an insurmountable obstacle no longer is.

It speaks volumes that half of the people who are confronted with the little dialogue box that asks permission to share their personal data say "yes". People trust Apple and it's App Store.

What about you? Do you opt in? If so, why? And if you don't, why not?


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Leanna Lofte

Former app and photography editor at iMore, Leanna has since moved on to other endeavors. Mother, wife, mathamagician, even though she no longer writes for iMore you can still follow her on Twitter @llofte.

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Reader comments

Publishers are agreeing to Apple subscriptions because consumers are opting in


I opted in. I can't avoid ads, and I'd rather they be relevant to me if I have to see them. Plus, I know it's a big part of the revenue stream for the publishers. At the end of the day, I want them to be successful so I can keep getting the high quality content that I'm interested in.

I bought the iPad because I wanted magazines on it. When I am sitting somewhere I would rather open a magazine then play a game most of the time. My thought was I could have several. Whatever it takes to bring them on board at a cost comparable to what they offer outside the high newsstand price.

I tend to opt in to most things. If developers don't make money, or publishers, etc. then the people who truly suffer are the consumers/users.

I think this is mostly the South Park Humancentipad episode, we all just agree/ok without really reading the stuff, we just want to get into the content.