Apple Posts New iPhone Ads

Apple has finally deviated from the instructional ads, instead moving to a man-on-the-street system of advertising. The three ads are well-done, :

  • Doug in "Mankind", on the miracle of visual voice mail
  • Elliot in "Meredith", on using MobileSafari to remember important things like your Boss's wife's name moments before you make some gaffe.
  • Stephano in "One Thing", on the trend of convergence, where he replaced his iPod, a camera, a regular phone, and a text-messaging and email phone, with an iPhone.

It's a good set of commercials, and it would appear that the folks that are doing these New York ads are actual New-Yorkers and not paid actors, in what is perhaps a nod to some of the earlier Mac commercial ad blitz of "Switchers". The music track from Orba Squara has also been replaced.

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Apple Posts New iPhone Ads

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These ads are so, so lame...
Touting as new and kewl stuff we've been able to do on our other devices for years! It is one thing to sell a shiny new interface and name... but really an insult to the viewers intelligence to insinuate that most of the stuff the iphone does is in any way new. Yes, kiddo, it's neat to be able to call up a website to look up some information, but where were you the last few years when we've allredy been doing that stuff (yawn!)?
Maybe it is not an insult to people's intelligence ifthey are the kind who would buy on the basis of a name or nifty interface alone.... maybe they deserve to be duped? There's one born every minute!