Stealthy iPhone carrying JoeyBra could be a clubbing girl's best friend

The pitch for this one was simple -- girls just want to have fun dancing the night away without having to keep track of a purse or a coat, but they still want a place to safely stash their iPhone, credit cards, IDs and key. Enter the JoeyBra. It has discreet pockets on the side that, if you're wearing the appropriate night club attire, you can easily slip your iPhone out of for a quick call or text, and slip right back in when you're again ready to rock.

We are now taking pre-orders for the first sexy, yet functional pocketed bra that will allow you to leave your purse behind and hit the dance floor without ever having to worry about the safety of your valuables. Our unique design will hold most cellphones, ID, key, and other small items regardless of bust size - no amount of items will change the way your bra fits you. When the pocket is empty, our patent pending design will look exactly like any other bra which means you can wear it night or day. Never again will you have to reach down the front of your dress looking for the key that slipped out of place. Our product places all pockets within easy, yet appropriate reach.

We've seen clothing getting more high-tech for years now, especially outerwear like jackets and even sports tops, so it's interesting to see inner wear getting the same attention.

Sure, the JoeyBra won't be the iPhone carrying method of choice for every lady, but the beauty of the internet and the new generation of manufacturing startups means niche products actually have a fighting chance.

There's only one style of JoeyBra available right now, but it looks like there might be more to come. Also, no word if men will be getting a boxers or briefs version...

The JoeyBra is expected to ship in June and can be pre-ordered now for $29.99.

Source: JoeyBra via CNET