Apple announces the iPad mini, starting at $329

Apple announces the iPad mini, starting at $329

The iPad mini will feature a 7.9" screen but will have the same 1024 x 768 resolution of the current iPad which means all apps, games, and content you enjoy will automatically be compatible. Specifications include Apple A5 chip, 5MP iSight camera, front facing FaceTime HD camera, LTE technology, 10 hours of battery life, and more. The iPad mini will weight in at only 7.2 mm thin which makes is 23% thinner than its predecessor. Coming in at only .68 lbs, it makes it 53% lighter than the current generation as well.

Pricing will start at $329 for Wi-Fi only variants. Pre-orders will begin Friday with a launch date of November 2nd.

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Apple Introduces iPad mini

Unveils New Fourth Generation iPad with Retina Display, Faster A6X Chip, FaceTime HD Camera & Ultrafast Wireless

SAN JOSE, California―October 23, 2012―Apple® today introduced iPad® mini, a completely new iPad design that is 23 percent thinner and 53 percent lighter than the third generation iPad. The new iPad mini features a stunning 7.9-inch Multi-Touch™ display, FaceTime® HD and iSight® cameras, ultrafast wireless performance¹ and an incredible 10 hours of battery life²―every inch an iPad, yet in a revolutionary design you can hold in one hand. Apple today also announced the fourth generation iPad featuring a gorgeous 9.7-inch Retina™ display, new Apple-designed A6X chip, FaceTime HD camera and ultrafast wireless performance. Both iPad mini and fourth generation iPad come with iOS 6, the world’s most advanced mobile operating system with over 200 new features.
“iPad mini is every inch an iPad. With its gorgeous 7.9-inch display, iPad mini features the same number of pixels as the original iPad and iPad 2, so you can run more than 275,000 apps designed specifically for iPad,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPad mini is as thin as a pencil and as light as a pad of paper, yet packs a fast A5 chip, FaceTime HD and 5 megapixel iSight cameras and ultrafast wireless―all while delivering up to 10 hours of battery life.”
iPad mini comes in a beautiful new aluminum and glass design that is just 7.2 mm thin and weighs only 0.68 pounds. The 7.9-inch Multi-Touch display delivers the same iPad experience users have come to expect, in a design that has 35 percent more screen real estate than 7-inch tablets and up to an astonishing 67 percent more usable viewing area when browsing the web. The dual-core A5 chip delivers responsive graphics and a fast, fluid Multi-Touch experience, while still providing all-day battery life. 
iPad mini features a front-facing FaceTime HD camera and a 5 megapixel iSight camera on the back with advanced optics for taking sharp still pictures and recording full 1080p HD video. The iSight camera includes video image stabilization and both cameras feature backside illumination to let users capture great pictures in low light. iPad mini also allows easy sharing of photos with friends and family using iCloud’s Shared Photo Streams.
iPad mini features dual-band 802.11n Wi-Fi support for speeds up to 150 Mbps,³ which is twice the Wi-Fi performance compared to previous iPad models. iPad mini is available in Wi-Fi + Cellular models which are world-ready with built-in support for ultrafast wireless standards, including LTE¹ and DC-HSDPA, so you can browse, download and stream content fast from wherever you are. iPad mini data plans will be available with no contract so you can simply sign up and activate service directly from your iPad.⁴ The Personal Hotspot feature means you can share a fast cellular data connection via Wi-Fi, Bluetooth or USB with up to five other devices such as MacBook® Pro, iPod touch® or another iPad.⁵
The new fourth generation iPad features the amazing 9.7-inch Retina display and includes a new Apple-designed A6X chip that delivers up to twice the CPU performance and up to twice the graphics performance of the A5X chip, all while delivering an incredible 10 hours of battery life in the same thin and light iPad design. Other new features include a FaceTime HD camera, twice the Wi-Fi performance when compared to previous iPad models and support for additional LTE carriers worldwide.⁶
iPad mini and fourth generation iPad both feature support for the Lightning™ connector that is smaller, smarter and more durable than the 30-pin connector. Lightning connector accessories are available to support cameras, SD cards and VGA or HDMI digital video.⁷ Existing iPad Smart Covers and the iPad Smart Case are compatible with fourth generation iPad, and new polyurethane Smart Covers custom-designed for iPad mini are available in pink, green, blue, light gray, dark gray and (PRODUCT) RED for $39.
iPad runs over 700,000 apps available on the App Store℠, including more than 275,000 apps designed specifically for iPad, from a wide range of categories including books, games, business, news, sports, health, reference and travel. iPad also supports the more than 5,000 newspapers and magazines offered in Newsstand and the more than 1.5 million books available on the iBookstore℠. The iTunes Store® puts the world’s most popular online music, TV and movie store at your fingertips with a catalog of over 26 million songs, over 190,000 TV episodes and over 45,000 films. The new iBooks® app for iPad lets users read ebooks in over 40 languages. iBooks also lets users experience an entirely new kind of ebook that’s dynamic, engaging and truly interactive. Ebooks created with Apple’s new iBooks Author offer gorgeous, fullscreen ebooks with interactive animations, diagrams, photos, videos, custom fonts, mathematical expressions and much more.
Pricing & Availability
iPad mini with Wi-Fi models will be available in black & slate or white & silver on Friday, November 2, for a suggested retail price of $329 (US) for the 16GB model, $429 (US) for the 32GB model and $529 (US) for the 64GB model. The fourth generation iPad with Wi-Fi models will also be available on Friday, November 2, in black or white for a suggested retail price of $499 (US) for the 16GB model, $599 (US) for the 32GB model and $699 (US) for the 64GB model. iPad mini and the fourth generation iPad will be sold through the Apple Online Store (, Apple’s retail stores, and select Apple Authorized Resellers in the US, Australia, Austria, Belgium, Bulgaria, Canada, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Hungary, Iceland, Ireland, Italy, Japan, Korea, Liechtenstein, Luxembourg, Netherlands, New Zealand, Norway, Poland, Portugal, Puerto Rico, Romania, Slovakia, Slovenia, Singapore, Spain, Sweden, Switzerland and the UK.
iPad mini with Wi-Fi + Cellular and fourth generation iPad with Wi-Fi + Cellular will start shipping a couple of weeks after the Wi-Fi models, beginning in the US on AT&T, Sprint and Verizon. iPad mini with Wi-Fi + Cellular will be offered for a suggested retail price of $459 (US) for the 16GB model, $559 (US) for the 32GB model and $659 (US) for the 64GB model. Fourth generation iPad with Wi-Fi + Cellular for AT&T, Sprint and Verizon will be offered for a suggested retail price of $629 (US) for the 16GB model, $729 (US) for the 32GB model and $829 (US) for the 64GB model. Additionally, iPad 2 is available at $399 (US) for the 16GB Wi-Fi model and just $529 (US) for the 16GB Wi-Fi + 3G model where they are sold now.
Customers can begin pre-ordering all models of iPad mini and all models of the fourth generation iPad on Friday, October 26 through the Apple Online Store in the US, Australia, Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Korea, Luxembourg, Netherlands, New Zealand, Norway, Poland, Portugal, Singapore, Spain, Sweden, Switzerland and the UK.
¹LTE is available through select carriers. Network speeds are dependent on carrier networks. Check with your carrier for details.
²Battery life depends on device settings, usage and other factors. Actual results vary.
³Based on theoretical speeds, actual speeds may vary.
⁴Only available on some carriers.
⁵Personal Hotspot requires supporting data plan. Customers should check with their carrier for availability.
⁶LTE is available through select carriers.
⁷Sold separately.
Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

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Allyson Kazmucha

Senior editor for iMore. I can take apart an iPhone in less than 6 minutes. I also like coffee and Harry Potter more than anyone really should.

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Reader comments

Apple announces the iPad mini, starting at $329


Wayyyy to much, sorry but no thanks... for $70 more one can get a full size iPad... I was thinking $249 at most.

I will be getting the ipad mini one way or another just because i want the size and portability that it offers. $329...... meh ill pay it

how can they claim it to be 23% thinner than its predecessor when there hasn't been another ipad mini?

people are not buying the iPad mini because it's cheap. they're buying it because they want the full capabilities of an iPad but in a smaller & lighter package. Having said that, I think $299 would've been the perfect base price - not too cheap to devalue its premiumness but not too expensive either.

Sorry to see you skipped 2nd grade arithmetic. $499 minus $329 equals a $170 dollar price difference. :)

That being said, I also expected a little lower price, but it is what it is. I'm also surprised/disappointed in Apple for not putting the A-6 processor in the new unit. I guess that is what it is too.

All in all, I think it will be a good device and will sell very well. People wanting something smaller and more portable, and those wanting something more affordable, with iOS, now have it.

It's great they could make the new unit immediately compatible with all existing apps.

I would love to have the small one. I already have 2 iPad 3's and a BB Playbook. The mini size is perfect for traveling BUT at that price it isn't happening just yet. Maybe for my oldest's birthday when he turns 7. :)

So for people who plan to use this for an e-reader, is the screen anti-glare?? So hard to read on an ipad in bright light/outdoors.

They specifically mentioned the anti-glare coating for the new iMac including the plasma deposition but I don't remember hearing anything for the iPad mini.

The iPad mini will feature a 7.9" screen but will have the same 1024 x 768 resolution of the current iPad which means...NADA! No mention of retina so my suggestion wait a year n the mini will have A6 with retina all for the same price...

$329 for US customers which currently translates to £206, however, the UK Apple store says that the iPad mini starting price is £269! How does that work?

330 are you kidding me? For a 7 inch tablet that is a terrible price. I still don't have a tablet and probably won't get one for a while, but why would you get this over the nexus 7 at 200? Save over a hundred bucks. I guess if you've already invested thousands of dollars into Apple products you really don't have a choice.

If you want to get technical, it's 7.9" and has over one-third screen area. Never-mind the fact that you can run full iPad apps on this device without degrading user experience. Fortunately / Unfortunately, Apple is positioning this device for people that want a smaller / lighter iPad, not necessarily a cheap one.

The problem is people wanted a cheaper and smaller ipad. No reason what so ever this can't be any cheaper. Just because it can run full ipad apps is nothing. It doesn't take a whole lot to run the apps in the first place...

Wow... This is the first time I have EVER complained about paying an "Apple Premium". $330 is just too much for a 7" tablet when you look at the competition. Nexus 7 here I come.

BTW for the record, I already own a 13" MacBook Air, iPad 3, iPhone 5 and an 27" iMac. IMO Apple blew it BIG this time.

Sorry but $329 is a bit much. A better pricing strategy would have been iPad mini $299, iPad 2 $399, iPad 4 $499. The extra $30 is a it tough to take. I know that Apple will get the $30 and I probably will end up buying one but I am not happy about it.

Apple seemed to be in a corner when it came to pricing mini because of the price of the touch. A $i00.00 premium for the mini seems like a good price from that point of view. $299 would canibalize sales of the touch.