Samsung chief strategy officer uses Apple products, praises Apple's ecosystem

Samsung chief strategy uses Apple products, praises Apple's ecosystem

Samsung’s new chief strategy officer, Young Sohn, seems to be something of an Apple fan, owning several Apple products, including an iPhone and a Mac. While he also owns a Samsung devices for work, Sohn says that Apple’s iCloud and otherwise tight integration between devices makes their products attractive to customers, and that's one of Apple's big strengths. MIT Technology Review reports:

If you look at the strengths of Apple, in a way it’s not the product per se. It’s that consumers like their ecosystem such as iCloud. I like that my family 6,000 miles away in Korea is able to see my schedule and see all of my contacts and photos. It is sticky, but it is a proprietary architecture.

While Sohn says that he thinks that Samsung’s Galaxy line of phones is superior, he criticized Samsung’s experience as “device-centric”. Sohn said that while he believes that Samsung has the largest platform in the world between all of the products they make, that they are not integrated into an ecosystem like Apple’s devices, and Sohn believes that Samsung can do more to connect its devices to a wider system. Android, of course, connects Samsung’s phones and tablets to the wider Google ecosystem, but that’s not something that Samsung can control.

As a long-time Apple user, it’s not really surprising that Sohn still uses Apple products at home, especially since he only joined Samsung in August. But it is good to hear an executive call out where their companies own products are weak, especially compared to those of a rival. That’s something we could use more of from everyone, including Apple.

Source: MIT Technology Review

Joseph Keller

Joseph Keller is a news reporter for iMore. He's also chilling out and having a sandwich.

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Samsung chief strategy officer uses Apple products, praises Apple's ecosystem

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Re: ...'he criticized Samsung’s experience as “device-centric”. '

Samsung and others focus on the device because hardware is the easiest thing to do. Not trivial, but vastly less time-consuming and error-prone than building the OS + app infrastructure + development environment for the device. (Just ask Google.)

And even with the device + OS + apps + dev tools, your device is still living in a vacuum without a robust services + content delivery infrastructure. Not to mention interoperability with other devices in your lineup.

So how can Samsung make it easier to optimize Android for their own hardware? By forking it. A proprietary, closed, Samsung-specific build of Android would make it far easier for Samsung to keep crushing all other Android hardware makers. It's inevitable. Just a matter of time.

You contradict yourself. Samsung is unlikely to close their branch of Android *BECAUSE* it is "vastly" more complicated to build the OS + app structure for the device. Closing off their own fork would deprive them of the 85% of the OS work that Google provides them for free. Unless there is some "optimization" that would allow them to take more marketshare than they already have, or Google does something stupid like explicitly favor Motorola with releases, there is no business justification whatsoever for Samsung to close its fork and take on that burden.

It is vastly more likely Samsung continues with its current practice, picking up stock Android and customizing it afterwards. If Samsung sees some future need stock Android does not provide, that they would contribute back to the core project, not their innovation, but some foundation that allows them to build that innovation separately. Even the fiercest of competitors do this before considering a closed fork -- just look at Google and Apple with Webkit and Chrome/Safari. Samsung could close its fork and take on the entire burden if Android's path suddenly ran *completely* counter to Samsung's interests, but, with Samsung in such a strong position to push Android's development without having to fund the whole shebang, a closed fork is vanishingly unlikely.

Ha ha, well played. But I was referring to the amateur mistakes constantly found in the writing on this site.