Apple iWatch rumors get wound up again

Apple iWatch rumors get wound up again

An Apple iWatch is back in the rumor mill today, running deep with Dick Tracy nostalgia, Bond envy, and wearable future fancy. Since we have the iPhone and the iPad, and nothing Apple has already made is ever good enough, it's only ever what's next that matters, and when that's not an iTV, it's this. Preamble done, here's Nick Bilton from the New York Times:

In its headquarters in Cupertino, Calif., Apple is experimenting with wristwatch-like devices made of curved glass, according to people familiar with the company’s explorations, who spoke on the condition that they not be named because they are not allowed to publicly discuss unreleased products. Such a watch would operate Apple’s iOS platform, two people said, and stand apart from competitors based on the company’s understanding of how such glass can curve around the human body.

Mobile payments, proximity logins, notification projection, Siri integration, the dream list goes on and on.

It's not remotely outlandish to imagine Apple is considering just such a device in their labs. If Apple is ever to release an iWatch, beyond an Apple TV-like hobby, it would have to:

  1. Make them money, i.e., sell tons of units at margin
  2. Disrupt an existing industry and provide high value to Apple customers.
  3. Increase the overall attraction of Apple's ecosystem.

iOS on a 1.5-inch screen would be interesting, but would it be interesting and far along enough for Apple to bring it to market this year?

Source: New York Times

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Rene Ritchie

Editor-in-Chief of iMore, co-host of Iterate, Debug, Review, Vector, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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Reader comments

Apple iWatch rumors get wound up again

15 Comments

Re: "... people familiar with the company’s explorations, who spoke on the condition that they not be named because they are not allowed to publicly discuss unreleased products."

Hmm. There can only be a tiny handful of people who know about Apple's smartwatch-related experiments. If any one of them actually leaked the rumor, then the whole group would immediately be locked down. Like in "24."

On the other hand, would Apple benefit from an official planned leak? Could such a leak be used to measure possible interest in an Apple smartwatch? Or maybe a leak like that could actually work as a pre-marketing "grassroots" campaign. To get the hype rolling long before any actual product announcement, if Apple has decided to release a smartwatch.

I think it's obvious that Apple's needs to first determine whether or not there is consumer interest in an Apple-branded smartwatch. And if so, would there be enough profit in it to make it a sustainable product? Is it worth developing, marketing, updating, and maintaining over a decade or so? Leaking rumors and gauging response to blogs, etc. would be easy and fast, though the Apple blog-reading demographic isn't necessarily like that of the greater consumer demographic.

Maybe the Apple TV "hobby" isn't enough. Or maybe Apple has determined that the TV project is going to be a hobby for many more years (until enough contracts get signed.) If so, maybe the smartwatch is Apple's next "hobby."

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I'm sure they would come up with something like 'Watch what we have in store for you' as far as hinting to their iWatch...if they ever were to do such a thing. Calling it now! ;-) Watch.

I'd probably buy one the second it launches.... as long as I don't have to charge it up too often. The Pebble Smart Watch doesn't quite do it for me but is definitely the way forward.

Count me in for sure.. I don't see much of a point to a regular watch, but if apple makes a "smart watch" with a quarter of the functionality being hypothesized, it'd be a no brainer

How about the battery life? And how you connect to the internet to update information on the device?

I've just received my Pebble, at long last, and that's just served to whet my appetite for what Apple could do themselves with the tighter iOS integration they could provide.

Bring it on!

is there any word yet on when the pebble will/if be made available to the public? i know right now its just to people who supported it in kickstarter right?

i'd def buy an iWatch the moment it came out. I'm on the fence to the "need" of an iPad as I've got my MacBook Air and iPhone 5 but would be all over the watch in a heartbeat.

Yeah I'm definitely not interested in one. Who wears a watch anymore anyways? With the advent of smartphone availability, in my opinion it has become quite redundant to wear a watch or use any device that is available in the same capacity on a smartphone. Obviously I would be exaggerating to claim there is no place for specialized devices (e.g. camera, GPS, etc.), but I would have to say an iWatch is not the next in a line of great devices that Apple has innovated to create. Even if it did have all of the functionality of a smartphone, save for making calls, texting and other communication functions, it would be redundant to the features of a smartphone, which I dare to say we will continue to carry with us for a long time to come.

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My watch is more for fashion than anything else. I'm not changing it for an i-anything. I think its ridiculous people are getting excited about one more device to buy and integrate just to avoid pulling your phone out of your pocket occasionally.