Martha Stewart breaks iPad, is disappointed that Apple fails to kiss her butt

Martha Stewart breaks iPad, is disappointed that Apple fails to kiss her butt

Media mogul/domestic goddess/convicted felon Martha Stewart recently dropped her iPad, breaking the screen. For a stinking peasant like you or me, that would have necessitated a trip to the Apple Store or somewhere else to have it fixed or replaced preferably with AppleCare +. Now Ms. Stewart - whose estimated net worth is around $300 million - certainly could have sent one of her minions to take care of it, but that wasn't good enough - she expected on site service from Apple, then took to Twitter to complain when it didn't happen.

"I just dropped my iPad on the ground and shattered two glass corners. What to do?does one call Apple to come and pick it up or do I take it?" she tweeted on Wednesday.

On Thursday, Stewart added, "I am still waiting for an apple rep to come pick up my IPad. No action yey (sic)"

Brainstorming, Stewart decided that she had a brilliant entrepreneurial idea in the form of a same day delivery exchange through

But by late Thursday, Stewart realized that she - and her overblown sense of celebrity entitlement - had gotten the better of her when she said, "So is it time to put out the fires and admit I was just pissed off at the fact my precious ipad shattered and I wanted to make light of it?"

By then, unfortunately, Stewart had set off alarms in Cupertino, because apparently someone at Apple's PR team got a hold of Stewart's people, and asked her to tone it down. That didn't set well with the queen of JCPenney home decor.

"i cannot believe that Apple Public Relations is mad at me for tweeting about my Ipad and how to get it fixed! steve jobs gave it to me!" she tweeted.

No, the "steve jobs gave it to me!" comment doesn't make you sound haughty at all, Martha.

She followed that up late last night with some comments about her frustration, then resumed this morning with a statement that the iPad's "Glass should /could be unbreakable."

I'm sure the Gorilla Glass boffins at Corning are gonna get right on that, Your Highness.

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Peter Cohen

Mac Managing Editor of iMore and weekend Apple Product Professional at a local independent Apple reseller. Follow him on Twitter @flargh

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Reader comments

Martha Stewart breaks iPad, is disappointed that Apple fails to kiss her butt


Ugh. How can she complain about glass breaking when she has her name all over cheap crap at Kmart.

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i'm sorry your a convicted felon living on a multi million dollar ranch. go fix your own ipad. most people can only dream to be in your situation (minus the felony part) :)

Didn't you know, she can reach Steve ..... she's a god!!

The revoltingness just oozes out of that woman - I hope there is a backlash from her devotees!

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Screw that, I'll take that felony on my record any day if I also get the loot that moron has!!
-on another note....bravo modern society, on making this no-talent fool famous & rich

I was thinking exactly that ! :) some people ;) and as for the story.... thumbs up to you and other fingers up to the queen of drama ;)

Snark? Heck, that defines what you wrote. Instead of sounding like a bitter 12 year old that can't hope to understand her success or actions, try to find a more mature angle. Ask yourself why Apple PR wouldn't just nip this in the bud and get it fixed? Stewart has been a partner for Apple. She might be a bit eccentric or whatever you want to call it in her tweets, but you always take care of your VIP's (this was a gift from Jobs). She's suing a patent troll that should be something developers, Apple, and even iMore could get behind.

Believe it or not, we can hold two thoughts in our head simultaneously: supporting her position against Lodsys but still thinking that she made a huge PR blunder by acting self-entitled when she broke her iPad.

If it had that much sentimental value to her as a gift from Steve, I posit that it should have been taken much better care of than to have actually been used every day. She could have kept that in her office, say, with another battle-ready iPad on her person purchased the regular way from Apple.

Or maybe she could have picked up an Otterbox or a Lifeproof case, instead of expecting it to magically be made of bullet-proof glass.

Fair enough. This whole story is usually why I'm not a fan of using celebs to drum up PR. I'm glad Apple got away from the Siri/Celeb thing.

What happens when she drops a glass, and it breaks. The glass company has to come to the house to replace, or fix it. That woman has over 300 mill, and still has a crapy hair do.

Her shit doesn't stink. With all that money and they still want everything for nothing. Sorry Martha.

On using "convicted felon" -
I know she's rude and diva-ish about her iPad and she could also just buy a hundred new ones instead of complaining on Twitter but come on, I don't think it's also right to point out that information.

I have to admit, I'm surprised that of all the crap I heaped on Martha in this editorial, "convicted felon" is what sticks in your craw.

Haha, thought the same thing. THAT is what stood out & rubbed him/her the wrong way?!?!?!? Gimmie a break

Perhaps she should follow her own sh*tty ideas from her show.
Dear Martha,
With a hot glue gun and some glitter, you can take that ugly broken iPad and turn it into a lovely Christmas ornament.
Nobody Cares.

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I assume asking real people via Twitter was her preference. I don't see that as necessarily problematic. I don't recall any abusive language or punctuation.

The fact (which I take her word for) that it was a gift from Steve seems kind of relevant although I admit that reacting to Apple PR publicly smells like bad form.

That said, it just doesn't seem to me to be the offense your article suggests.

She can take the broken glass, glue gun and construction paper to make a decorative, holiday collage.

It's a good thing!

"Waiting for Apple to kiss her butt"
Looking at her picture I don't think they would have trouble finding it!

Way to go, Martha. Guess your ego didn't help you realize that you should've bought Apple Care+ like the rest of us mere mortals. No one gets onsite service for Apple tech. Not you, or anyone else, Ms. Steward.

MS is a hag and a bully. I hope Apple doesn't back down. The egomaniac can easily afford to buy a brand new iPad if she wanted to.

Ok it sucks to break an ipad and it probably cost a lot of money, but she could afford to either get a new one, or go to apple store and get it fixed. You know something, just because you are someone well known doesnt mean you are going to get any special treatment. We all pay the same price for apple devices, so why should you be any different than the rest of apples customers.

Even a Kardashian is smart enough to know that you never miss a photo op when taking your broken iPad to the Apple Store...

this doesn't surprise me at all, people that actually have money tend to be the most stingy with it. just another celeb looking for a handout