Apple is now giving away its iOS iWorks, iPhoto and iMovie apps to customers who activate new iOS 7 devices; the plan was announced during Apple's September event when the company unveiled the iPhone 5c and 5s. Apple rolled back the eligibility period to September 1st. For those customers who were caught in that week and a half period, Apple's now issuing iTunes Store credits.
This is excerpted from an e-mail some iMore readers have received:
Our records indicate that you purchased one or more of these apps on or after September 1, 2013 so we have provided you with the iTunes code below in the amount of [amount omitted]. This credit can be used towards the purchase of any content on the iTunes Store, App Store, or iBooks Store.