iPhone Halo Effect Benefits All Carriers? Yeah, Right!
Some analysts are speculating that iPhone may have an unexpected benefit to other carrier as well. The logic being that everyone wants one, but not everyone can afford one or switch carriers. Ergo they will seek cheaper or available alternatives like the recently announced HTC Touch.
"Americans typically have never paid the full price that the cell phone even costs to manufacture," Entner said. Despite this factor, Entner said, the iPhone is likely to enjoy success. He also expects to see a "ruboff effect" benefiting multiple companies offering music services."The Apple phone is being positioned as the Rolls-Royces or Ferraris of all phones," Entner said. Not everyone, of course, can afford such a pricey model. "You go to the Ferrari dealership and ogle the Ferrari," Entner said, "but then you go buy a Pontiac."
Via The Herald