Apple posts new Mac Pro cinema teaser, eyes melt, brains explode

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Rene Ritchie

EiC of iMore, EP of Mobile Nations, Apple analyst, co-host of Debug, Iterate, Vector, Review, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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Reader comments

Apple posts new Mac Pro cinema teaser, eyes melt, brains explode


It's all a tease until they show the price. I suspect the amount of people left standing in line to get one will dwindle rapidly once that happens.


eyes melt? brains explode? hold on to your butts?

This sounds like an anatomical nightmare. Are you saying they're going to attack my head with a suppository? Yikes!

and -- other than select professionals, who can afford --- or want to plop down the money -- for this beautiful piece of computing dropping in at a base-price of $4,000 (considering the far less beautiful and equipped current-gen starts at $2,500)?

Where are you getting that number? I haven't seen any price points released. There's no way it's more than the current generation. Considering it's only expandable externally it wouldn't even surprise me if the base price was lower than current gen. Not to mention the case requires less materials and is a cheaper plastic instead of pricier aluminum. I have to think they learned their lesson with the Cube (which I owned and loved). If this thing is as overpriced as the Cube was, it'll die a quick death. I have no practical use for the horsepower, but I'm considering it as an upgrade to my mini. The thing is friggin' gorgeous.

I don't think it will be significantly expensive either, but the new Mac Pro will not be made of plastic. The Mac Pro page at Apple's website describes the new enclosure this way: "Refined impact extrusion technologies are more material-efficient and give the polished aluminum enclosure its incredible shape and finish".

Enjoyed the clips. I'm not counting Microsoft out yet. Have a lot of work ahead of them though. Please don't get a Meg Whitman kind of CEO. Slow and steady is not the right play now.

Sent from the iMore App

I am surprised Apple didn't use their usual "pop-culture" music [that usually induces uncontrollable vomiting in my ears].

Sent from the iMore App

I liked the ad overall. I even like the product overall, just not the fact that it is plastic.

Some will disagree but I like the potential for a modular computer with components hooked in via thunderbolt 2 ports. Want to add a new video card? Route it through a thunderbolt 2 port, etc. This makes it easier for the less-savvy to add new components without voiding a warranty.

The apple website says the case is made out of polished, anodised aluminium.
Although I do admit, the case does look somewhat like plastic

Well lets hope it's nothing like the shiny edges on the iPhone 5, it scratches way too easily and reveals a silver color beneath it

I wish I could still justify something with the much horsepower, but little I do today is in the way of requiring massive graphics and CPU horsepower like back in the late 90s. I do want one, though.

Considering the choice of venue for the ad, it is difficult to believe the price will be stratospheric like some suggest, even if it is made in the USA.

I think you nailed one thing here that maybe being over looked...
Can a Prosumer, high power gun like that be integrated into a home network will all your other stuff?
Think about the computing power there...

Tech heads are following what I am saying.

My first thought when I saw it for the first time.....DejaVu. The Cube. Not sure I like to have most (all) of the expansions external. It was nice having everything within that big aluminum case. On the other hand, if/when Apple comes out with a 30 inch Retina Display, I just might have to have one of these. I agree with Bunker though, what would I use it for?

I really don't get it. I thought the whole 'innovate my ---' was a joke. It's a smaller case.

Don't get me wrong...I want one but drooling? Meh.

I like the video, but I don't care for how we don't get to see much detail, and the actual specs are still unreleased. The visual presentation reminds me of some high-end luxury car websites where they zoom in on specific features of the car, and it's hard to find a photo of the whole car.