Unzipped Flies: iPhone Rivals Tout Openness, Less Control Freakery


Apple's closest rivals in the wireless handset business are taking full advantage of the company's platform dictatorship, extolling the openness of their own software to application development. Highlighting a strategy of use me, abuse me, do what you want to me approach to software design, Microsoft and Symbian are quick to point out that their platforms aren't surrounded by high voltage fences and men in guard towers with sniper rifles.

Earlier this week Nokia updated its homepage with a new message taunting Apple... "We believe the best devices have no limits. That's why we've left the Nokia NSeries open. Open to applications. Open to Widgets. Open to anything.". Yeah, open to anything except touchscreens and intuitively designed software, right Nokia? Guess you forgot to include that part.

Microsoft, for its part, had no shortage of words on the matter. Windows Mobile group leader Scott Rockfeld told reporters... "We think the best approach is to create a sound platform and allow partners to extend that platform." Great philosophy, Scott. It's a pity your company can't design a decent mobile platform to empower those partners, instead of the death march of Windows Mobile mediocrity.

The really scrotum injuring aspect is the poignancy of these comments. Apple's platform strategy, or lack thereof, is doing far more harm to itself than its competitors. The fun is done. iPhone is losing its sheen. The time has come for Apple to open the kimono to application development now!


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Reader comments

Unzipped Flies: iPhone Rivals Tout Openness, Less Control Freakery


nope. Its too soon. Apple should take the time to provide a family of basic stable apps before opening the market, it will be better for the evolution of the phone. When crappy third party apps dissapoint, it will reflect poorly of the iPhone in general. Apple has to control everything while it transitions to being the standard in mobile tech. Be patient! The time will come. Remember, its microsoft that's stupid, not apple. They are doing the smartest thing.

I couldn't agree more. After the latest "update" I can't help feeling like my phone is destined for the same drawer I keep my beta-max tapes in. (Read: a superior product stifled and under supported as the result of the manufacturers greed and desire to squeeze every penny out of its purchasers and hold a monopoly.) Can't thank apple enough for giving me that one lone button off by itself that just gives me the ability to spend more money with them. Wow, what a great enhancement. Thanks so much! Make sure you keep it in Cupertino boys! We certainly don’t want too many people making the switch to Apple products. I swear, I’m really not as bitter as I seem. I’ve been here before. I’ll get over it. I always do. In fact I look back fondly on my Newton, or there was that time I went and bought osX and it wouldn’t run on my B&W G3 until I bought 10.1. Ah Apple computer……. Why do the good girls always like the bad boys?