News

Apple set to add four new ad agencies to marketing roster

Links

Apple's Phil Schiller, Craig Federighi, and Bud Tribble talk past, present, and future of the Mac

News

Production on iPhone 5S rumored to be starting this quarter for summer release, less expensive iPhone along for the ride

Featured

On the eve of Samsung's Galaxy S4 event, Apple's Phil Schiller repeats that Android is fragmented, lacks integration, offers poor experience

News

Phil Schiller tweets link to mobile malware report that highlights Android security threats

News

Rumors say Apple could be working on a less expensive iPhone

News

Apple's Phil Schiller defends iPad mini pricing

News

"Project Purple" and the pre-history of the iPhone

Apps

Phil Schiller comments on App Store discoverability

News

Phil Schiller: Apple's new "Dr. No"

News

Apple execs sell off half a million shares for around $314 million

Humor

Phil Schiller. Kicking @$$. On Autotune. [Fun video]

News

Steve Jobs and Phil Schiller on why it took 10 months to launch the white iPhone 4

News

Phil Schiller: Building the Verizon iPhone

News

Time Magazine Cover Story: Steve Jobs, Apple, and iPad

Apps

NYT: Apple SVP, Phil Schiller on Why Sexy Apps are Out, Sports Illustrated, FHM and Playboy are Still In

Apps

New York Times Gives Sweet Front-Page Love to iPhone App Store

News

Apple SVP Phil Schiller's Favorite iPhone Apps

Apps

UPDATED: Phil Schiller Addresses App Store -- Not to Developers but to BusinessWeek

Podcast

TiPb Presents: iPhone Live! #23 - Schiller Time!

Phil Schiller reportedly debunks rumors of cheaper iPhone

Phil Schiller reportedly debunks rumors of cheaper iPhone

Despite recent rumors pointing to the development of a less expensive iPhone, Apple Senior Vice President of Worldwide Marketing Phil Schiller has reportedly indicated that no such device in development. Schiller criticized competitors for launching multiple mediocre products at once in order to find something that customers will buy. In speaking with the Shanghai Evening News, Schiller reportedly said that this was not Apple’s product strategy:

"So a lot of people in the Chinese market using a functional machine, some manufacturers use cheap smartphones replace feature phones, but this is not Apple's product development direction."

If this is accurate, it isn’t really that surprising. However, while it might not be in active development, it’s likely that Apple is at least thinking about a less expensive iPhone. Such a device doesn’t really make sense for many of the markets in which the iPhone is already sold because those markets also have access to previous iPhone models at lower prices. But there are emerging markets to think about, and Apple may be at least thinking about a device that they could sell in those areas. Apple as previously denied or derided products that they later sold, such as a video iPod. It’s important to keep in mind, whether confirming rumors or debunking them, that Apple is not a company that says “never” too often.

Update: Reuters, who also reported this story, has withdrawn their article after the Shanghai Evening News made "substantial changes to its content". What these changes are is unclear at this time, and Reuters did not elaborate any further.

Source: Shanghai Evening News, Reuters, via 9to5Mac

Joseph Keller

Joseph Keller is a news reporter for iMore. He's also chilling out and having a sandwich.

More Posts

 

0
loading...
0
loading...
45
loading...
0
loading...

← Previously

Highlights from the Mobile Nations 2013 CES Experience

Next up →

Security oversight in some apps could leave you vulnerable to hacking, data theft

There are 13 comments. Add yours.

Premium1 says:

Just like they would never make smaller iPads because the ipad is perfect size, or how nobody wants a phone with a large screen.

kralnor says:

Unless he was responding directly to a question about a less expensive iPhone, his quote doesn't really say anything to refute the rumors. It just sounds like a general statement that apple doesn't turn out a ton of crappy products like other companies. Which we already knew. I don't think they are making one, but if they did you could bet it wouldn't be the pos type of device he's talking about in that quote.

PilotPhil81 says:

They won't make cheap iPhones, because they are not google. Apple is only going to give quality. Besides we already do have a cheaper iPhone, it's called the iPhone 4S and is still better then most if not all the other non-iPhone 5 phones out there.

Premium1 says:

Google doesn't make phones.....

PilotPhil81 says:

Your right, they just whore out there crapy OS to crapy OEMs.

Premium1 says:

You're* their* crappy* and that crappy OS is going toe to toe with IOS. I honestly don't care. I use an iPhone I was just correcting your clueless statements.

PilotPhil81 says:

Android is actually starting to slip lately. http://www.idownloadblog.com/2013/01/07/kantar-201211-us-smartphones/

And if you only going to correct my spelling SHUT THE HELL UP!!

Premium1 says:

Still is going toe to toe, slipping or not. I never said it was blowing IOS out of the water or that it didn't lose ground in the model share front.

PilotPhil81 says:

I am sorry for being an ass in my last post.

okli says:

Google doesn't make phones ???... but Googlorola does... silly DUDE

Jose Ferrer says:

Phil said Apple will not produce a “low cost” Iphone, but he didn´t say that Apple will not produce an “Iphone mini”, like Apple did with the Ipad Mini (which is no low cost)
I believe there is a market for people who want the current Iphone but smaller (something like 95X50 mm, instead of 124×59) with the same functionalities and price. The only single reason why I am not buying the Iphone is the size, despite it is one of the smaller smartphones nowadays. Basically I don´t like to carry bricks in my pocket.

sillar68 says:

Shanghai Evening News misquoted Schiller:
"The original story had quoted Schiller as saying that developing a cheaper smartphone to try and replace feature phones was not a direction in which the company wanted to head.

That comment was amended in the new version of the story, which now cites Schiller as saying that while some manufacturers are moving toward such cheaper smartphones, 'Apple has always focused on providing the best products for its consumers, we've never blindly chased market share.'"

Read more: http://www.businessinsider.com/apple-boss-was-misquoted-cheap-iphone-sti...