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AirPods ads will have you dancing on the walls... and cars!

After a great introduction, a delayed launch, a mad holiday rush, and supplies finally starting to pick up, Apple is starting the full-on marketing push for AirPods. There's three ads in the first set, one on set up, one on Siri, and one on music. All feature the song "Down" by Marian Hill (opens in new tab).

Update: Apple's uploaded a fourth video, "Stroll", which is longer and combines the first two shorter videos.

Just flip open the case and they're paired. AirPods on iPhone 7.

Double-tap and Siri is there. AirPods on iPhone 7.

Feel the magic of AirPods on iPhone 7.

I like the first two. They're fun and they highlight the killer features of AirPods, namely how easy they are to pair, how much better Siri works with beam forming mics of its own. The anti-gravity FX also ties into the "practically magic" tagline Apple's been using.

The third ad didn't do much for me, though. I'd have rather seen more of the same AirPods-in-action than animated musical notes. But what do you think?

Rene Ritchie
Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.

  • They showed a slightly different long version during today's NFL playoffs, starts with him activating via Siri and then the long dancing scene. Very effective
  • Supplies are starting to pick up???? Really? Where? I have the iStockNow Live website bookmarked and check it every single day to see if my local (100 miles away) Apple Store has these things in stock, and NOT ONE STORE in the entire continental US has had them in stock since I bookmarked the site a month ago. One day there were a couple stores in Canada that had them but that was 2 weeks ago and none of them have had them since. Apple's order page now says the end of February, and if you want to reserve a pair for pickup at a store, it's March. These things are pretty much unattainable right now and evidently will be for the foreseeable future.
  • I'd be dancing with mine... if they could stay in through more than moderate movement. I still love them and I'm just waiting out a cover solution that allows me to leave them on while charging. Sent from the iMore App
  • These might work. Ive read nothing but good reviews on them.
  • "Stroll" may be my favourite Apple Commercial of all time. Brilliant! Sent from the iMore App
  • But where are the **** Beats X earbuds???!!!! It's been months now! Sent from the iMore App