AirPods ads will have you dancing on the walls... and cars!

After a great introduction, a delayed launch, a mad holiday rush, and supplies finally starting to pick up, Apple is starting the full-on marketing push for AirPods. There's three ads in the first set, one on set up, one on Siri, and one on music. All feature the song "Down" by Marian Hill.

Update: Apple's uploaded a fourth video, "Stroll", which is longer and combines the first two shorter videos.

Just flip open the case and they're paired. AirPods on iPhone 7.

Double-tap and Siri is there. AirPods on iPhone 7.

Feel the magic of AirPods on iPhone 7.

I like the first two. They're fun and they highlight the killer features of AirPods, namely how easy they are to pair, how much better Siri works with beam forming mics of its own. The anti-gravity FX also ties into the "practically magic" tagline Apple's been using.

The third ad didn't do much for me, though. I'd have rather seen more of the same AirPods-in-action than animated musical notes. But what do you think?

Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.