Airpods Pro Snap AdSource: iMore

What you need to know

  • Apple has shared a new AirPods Pro ad on YouTube.
  • The add follows a woman as she walks through a city, listening to music.
  • Active Noise Cancellation and Transparency modes are highlighted.

Apple has shared a new AirPods Pro ad – called "Snap" – on YouTube and it's going to go down as an instant classic, probably alongside those infamous iPod ads. This one features a woman walking through a city, listening to music on her AirPods Pro. Sounds boring, right?

But it so isn't. During her waltz through busy streets, the woman is seen listening to "The Difference" by Flume feat. Toro y Moi. And when she can, she enables Apple's Active Noise Cancellation mode to get the best from her music. But when she needs to hear what's going on, that's when Transparency mode kicks in.

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Just watch it.

We've covered what makes the two modes so awesome before and if you're wondering what makes AirPods Pro such a great buy, you're looking at it right here.

AirPods Pro are AirPods, but Pro. What's not to like about that?