Apple's new neon-colored AirPods Pro ad is an instant classic and a must-see

Airpods Pro Snap Ad
Airpods Pro Snap Ad (Image credit: iMore)

What you need to know

  • Apple has shared a new AirPods Pro ad on YouTube.
  • The add follows a woman as she walks through a city, listening to music.
  • Active Noise Cancellation and Transparency modes are highlighted.

Apple has shared a new AirPods Pro ad – called "Snap" – on YouTube and it's going to go down as an instant classic, probably alongside those infamous iPod ads. This one features a woman walking through a city, listening to music on her AirPods Pro. Sounds boring, right?

But it so isn't. During her waltz through busy streets, the woman is seen listening to "The Difference" by Flume feat. Toro y Moi. And when she can, she enables Apple's Active Noise Cancellation mode to get the best from her music. But when she needs to hear what's going on, that's when Transparency mode kicks in.

Just watch it.

We've covered what makes the two modes so awesome before and if you're wondering what makes AirPods Pro such a great buy, you're looking at it right here.

AirPods Pro are AirPods, but Pro. What's not to like about that?

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.