Apple's iPhone 15 event has just wrapped up from the company's spaceship-like headquarters at Apple Park, leaving fans with quite a few brand new products to get excited about.
Over the course of an hour and a half, Tim Cook and several other key Apple execs strolled around the campus and walked us through the technology advances the company has packed into its newest gadgets, including iPhones and Apple Watches, of course, but also the chipsets, processors, and graphics systems that run them, as well as the software that ties it all together in such a delightful package.
If you're catching up, here's a chronological rundown of everything Apple announced at the iPhone 15 event.
Apple Watch Series 9
Featuring a new chip and colors, the Apple Watch Series 9 is the company's first-ever carbon-neutral product. The new chip powers a double tap gesture (just tap your thumb and pointer finger together to send commands to your watch) and on-device Siri. It also has a brighter display. It can be ordered right now and comes out on September 22 alongside a slew of new bands. Prices start at $399.
Apple Watch Ultra 2
The freshly unveiled Apple Watch Ultra 2 now boasts two carbon neutral models and the new S9 SiP chip for better performance, as well as the double tap gesture mentioned earlier. It also has the brightest display Apple has ever put in a wearable device, capable of hitting 3000 nits. Despite this, it has the same 36-hour battery life, or 72 hours on Low Power mode, as its dimmer predecessor. Pre-orders are available right now and it comes out on September 22 as well.
iPhone 15 and iPhone 15 Plus
The new iPhone 15 — finally with USB-C! — is a massive upgrade. It comes with a 48MP camera, Dynamic Island, the aforementioned port, new color-infused back glass, five new colors, and more. It also gets the A16 Bionic chip from last year, too. Despite this, it is still $799, or $899 for the Plus-sized variant. Pre-orders begin September 15, with a September 22 release date. Oh, and did we mention USB-C?
iPhone 15 Pro and Pro Max
There's a lot to love on the new iPhone 15 Pro, namely its titanium build, a customizable Action Button, the A17 chip for mind-blowing gaming performance, and USB-C. Despite the big upgrades prices start at $999, or $1,199 for a 256GB Pro Max version.
The following announcements got less stage time during the event — a mere mention, or were announced off stage via press release or product launches on Apple's Online Store:
- Assassin's Creed Mirage is coming to iPhone, as is Resident Evil 4 and Death Stranding
- The Dynamic Island has been upgraded and can now show more information
- Emergency SOS expanded to three new countries
- iPhone 15 includes Roadside assistance via satellite
- iCloud Plus now includes 6TB, 12TB storage options
- Apple discontinued the iPhone 14 Pro, still sells the iPhone 14 (iPhone 13 mini is gone too)
- iPhone 15 supports Qi2 charging
- Apple is wiping out its leather accessories
- Apple sells a 240W USB-C charge cable now
- AirPods Pro 2 get a USB-C upgrade
- There's a Lightning to USB-C dongle... of course
We're covering all the Apple iPhone 15 event announcements live as they happen. Don't miss all our iPhone 15, iPhone 15 Pro, iPhone 15 Pro Max, Apple Watch Series 9, Apple Watch Ultra 2, iOS 17and watchOS 10 coverage so far.
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Gerald Lynch is the Editor-in-Chief of iMore, keeping careful watch over the site's editorial output and commercial campaigns, ensuring iMore delivers the in-depth, accurate and timely Apple content its readership deservedly expects. You'll never see him without his iPad Pro, and he loves gaming sessions with his buddies via Apple Arcade on his iPhone 14 Pro, but don't expect him to play with you at home unless your Apple TV is hooked up to a 4K HDR screen and a 7.1 surround system.
Living in London in the UK, Gerald was previously Editor of Gizmodo UK, and Executive Editor of TechRadar, and has covered international trade shows including Apple's WWDC, MWC, CES and IFA. If it has an acronym and an app, he's probably been there, on the front lines reporting on the latest tech innovations. Gerald is also a contributing tech pundit for BBC Radio and has written for various other publications, including T3 magazine, GamesRadar, Space.com, Real Homes, MacFormat, music bible DIY, Tech Digest, TopTenReviews, Mirror.co.uk, Brandish, Kotaku, Shiny Shiny and Lifehacker. Gerald is also the author of 'Get Technology: Upgrade Your Future', published by Aurum Press, and also holds a Guinness world record on Tetris. For real.